First understand the problem - then solve!


Design Thinking is a creative problem solving approach developed at Stanford University. Small and large creative agencies, universities and companies are now working with this. It can be applied to small challenges as well as to major innovation developments that are particularly geared to customer needs. Design Thinker always look first through the glasses of the customer to the question or problem. They want to develop as much empathy as possible for the customer - so that solutions are created that meet his needs. Effective measures besides the classical research are:

  • Conduct interviews & consult experts 
  • Constantly questioning existing ones 
  • Good to hear 
  • Consciously watching 
  • Try it yourself
Man in front of post-its

Take into account the latest developments

Frequently, ideas or problem solutions are developed based on experience. But experiences are always backwards. However, new ideas must continue in the future. Therefore, current developments such as trends or technologies should be taken into account. A very simple example: a long-standing customer comes to his tailor for tailored suits. If the tailor is a design thinker, he asks him exactly what he wants for the suit (material, color, etc.) and takes new measures time and again, rather than relying on the stored measurements of the past. So he guarantees that the new suit fits the customer and meets his current wishes.

Find extraordinary ideas and solutions


For more comprehensive questions ideally larger teams are needed for brainstorming. In the Design Thinking process as heterogeneous as possible interdisciplinary teams are put together: women, men, different generations, cultural differences, different expertise. So the question is considered from many different angles. At best, the thoughts and ideas flow in a "free space" that offers no distraction from the topic. Ideally, with a lot of space on which collections of ideas can be arranged and sorted, eg. On whiteboards or flipcharts.

Desk in the office

Everything can

Everything is possible in the creative process of brainstorming: from brainstorming, associations and changes of perspectives to analogies, to the question "How would Superman solve the problem?". It should be thought completely free. It applies:

  • Many and crazy ideas to find. 
  • Never to criticize ideas, but to continue spinning. 
  • To visualize a lot. 
  • Take risks. 
  • Open and collaborate in a team. 
  • Failure to be allowed to.

The result goes beyond problem solving


Design thinking has many positive effects, not just the finished "product". It promotes entrepreneurial thinking, strengthens customer loyalty and ensures future-oriented, long-lasting solutions. Applied in companies, Design Thinking promotes better understanding of the customer, employee development and team building beyond the work teams. It prevents silo sinks and ensures best results.


Plus, Design Thinking is fun - try it out!