Novus Dahle at Paperworld 2018: Fresh colour schemes for high-quality office helpers

Frankfurt am Main / Lingen, 27 January 2018 – Novus Dahle presented a total of five bright and fresh colours for a select range of quality stapler, hole punch and cutting products at Paperworld 2018 in Frankfurt. The new “Color ID” collection includes two staplers and hole punches – for private or professional use – as well as one cutting machine and one pair of scissors. With its new additions to the range, the manufacturer is responding to the current market trend of using modern, strong colours to set individual accents in the office and improve the office environment. The new colour concept is part of a cooperation with the companies HAN Bürogeräte GmbH & Co. KG and Schneider Schreibgeräte GmbH, which are also offering selected products in the same colours. This means that there are a number of opportunities for making the workstation more attractive and colourful. The spectrum ranges from the targeted placement of individual products to the use of the entire “Color ID” collection and putting together a complete desk set with products from all the different manufacturers. The new colour schemes also draw attention to themselves in specialist shops or product catalogues.

The proven, high-quality design of the selected products remains completely unchanged. When designing the new colour scheme, current colour trends and increasing customer requirements for an attractive and inspiring working atmosphere were taken into account. The individual character and special charm are not only reflected in the choice of colours, but also in the names given to them, such as “lucky green”, “funny orange”, “happy pink”, “easy blue” and “dreamy lilac”. The black metal parts also provide a stark contrast and impressively draw attention to the brilliance of the relevant colour.

The new collection focusses on products, which are particularly successful on the market. These include the Novus B 4 stapler with spring loading mechanism and the Novus B 230 hole punch for professional use. For the private office or student desk, the manufacturer also offers entry-level versions in the corresponding colours. The range is rounded off by two products from the Dahle brand: the popular roll and cut 507 cutting machine and a new pair of scissors 54508. The colour collection will be available to retailers as a business or home office package, including attractive displays for optimum presentation at the point of sale. This means that customers will be able to put together their own colour-coordinated sets, which they can supplement with products from the two cooperation partners if they wish. HAN provides filing accessories and Schneider offers pens and pencils.