Presenting convincingly - this is how the presentation becomes a success!

The countdown is on, the time has come. The pulse is racing, the mouth is dry and you would like to start and run away ... But now it goes out on stage and the presentation begins. Such a lecture can put a lot of pressure on you, but with good preparation, you've already done the most important things to convince your audience. So, what if you want to give a lecture that will tear your listeners off their chairs? Here come our Tips for a successful presentation:

Be prepared - good preparation is half the lecture

Imagine coming to the lecture in jeans and a T-shirt while your audience wears a suit. Or you have prepared a movie and there is no technique on-site to play it. Ouch, that's not good. Therefore, you should definitely inform yourself in advance and prepare the lecture accordingly. The following points should be considered:

  1. The target group: You should know your target audience well enough to deduce what the important and relevant information is for the audience.
  2. The venue: In what context does the presentation take place? Is it a solemn conference or rather a casual frame? Accordingly, the presentation should be prepared.
  3. Timeframe: How much time is available? Calculates rather generous, so you are not under time pressure on the spot.
  4. The technique: Which technical facilities are available? Which tools do you want to use?
Frau zeichnet eine Mindmap auf ein Whiteboard

If you know who you are giving the talk for, you can work it out much easier. To get an introduction to the topic, help you Brainstorm or a mind map. Write down your main topic Whiteboard or a flipchart and write down all the facts that come to mind. This will allow you to quickly see what the most important content of your topic is and work it out according to the amount of time.

Keep it simple - this is how you avoid "death by PowerPoint"

Whether on the job, during studies or job interviews – frequently Powerpoint presentations are expected. Of course, you should know this program well and be able to handle it accordingly. This is part of the daily business in many jobs and degree courses. When creating the charts, the following must be observed:

  • Do not write the slides too full, ideally not more than 7 lines per chart
  • The minimum size should be about 24 pt, so that everyone can read the slides easily
  • Use an easy-to-read font
  • Make sure that the font stands out well from the background
  • Bullettpoints make lists and charts clear

In addition, it is of course important not to let the number of charts go too far, because nothing seems livelier than countless slides full of text. To relax the presentation or to find an entry, you can also always do a little brainstorming or an idea round. For example, ask your audience what is already known about the topic of the lecture and write down the bullet points Flipchart.


Stay clear - stick to your golden thread

It is especially important to work out the „Key Message" of the presentation. Only if you know exactly what your listeners should take along as knowledge or "Key Take Away", you can prepare the content of your presentation accordingly stringent. The content of a presentation is usually: Introduction, bulk, conclusion or background, objectives, measures. If you follow this structure, it is relatively easy to keep the thread going. In addition, you can build a suspense curve over the presentation, which ensures a higher involvement of the audience. Special tip: Formulate a Key Take Away for each chart and use it as a headline or chart retractor. All take aways in a row should then result in the story. If you If you have any questions, you know what you are doing with a glance at the chart and you do not lose track of it so easily.


Be confident - the first seconds decide

You should know that from the first moment you look at your audience. That does not only apply to voice and language, but also Charisma and body language. It really is already important how you step on the stage or come forward. For a positive confident appearance:

  • Upright posture
  • Friendly facial expressions and eye contact with the audience 
  • Underline the content of the presentation with the appropriate gesture 

If the nervousness takes you by surprise, do not worry. Stage Fright Pretty much every speaker, no matter how professional he is. You may be quietly convinced of what you are lecturing, because you have dealt extensively with the topic in advance and acts accordingly as an „Expert". This should feel your audience necessarily, because the content of a lecture determines only about 60%, as the presentation to the audience arrives. The rest is what makes the way you speak your content. Only if you are convinced of your content, you convince others. Our tip: The welcome as well as the entry into your presentation must necessarily sit. Good support for this can be bullet points on index cards. Better to get in a bit louder and more energetic than usual. Those who get energetically weak and dull lose the first listeners at the beginning.

Raum mit Whiteboard, Flipchart, Tisch und Lampen

Be different - pick up and involve the audience

Boring frontal lectures or papers are not really that interesting. Gray theory can be explained much better using practical examples. Best of all you build funny experiences or anecdotes - storytelling rocks! But beware: do not try to be funny for cramping. If authentic, then your presentation will also be natural and convincing. Even with larger lectures, you can include your audience at any time. Interact with your listeners, ask or surprise them. You can, for example, Just take a look at the audience. So the attention is guaranteed. For presentations on a smaller scale, it is often about convincing colleagues or listeners. It helps to develop ideas and solutions together. Whiteboard, flipchart or pin board are recommended as they support interaction in the group.